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Consumers can tap bottles with a smartphone to view exclusive content.
December 7, 2017
By: DAVID SAVASTANO
Editor, Ink World Magazine
Astral Tequila announced that it will introduce ‘smart’ bottles of its award-winning spirit to engage with consumers in-store and deliver customized digital experiences with the tap of a smartphone. The interactive spirits bottles featuring NFC technology will be the first of their kind in the U.S market. Astral is collaborating with NFC mobile marketing solutions provider, Thin Film Electronics ASA. Beginning in December 2017, the bottles – which feature a custom, NFC-enabled neck collar – ...
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